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You have plenty of options as far as ultra-premium audio goes. Sony and Bose, however, are the two top names that most frequently come up. The Sony WF-1000XM5 are some of the best wireless earbuds your money can buy, with world-class ANC and excellent audio quality. But they're also frequently compared to the Bose QuietComfort Earbuds II, which are pretty good as well. With new headphones and earbuds, however, the competition just got more interesting.

Bose has unveiled its latest generation of noise-canceling audio products, including the QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds, and QuietComfort Headphones. These devices offer amazing ANC, premium audio quality, and unmatched comfort, basically building upon what the company had already done with its previous products.

The QuietComfort Ultra Headphones and Earbuds feature a new premium design and introduce Bose Immersive Audio, which creates a more expansive soundstage, providing a multi-dimensional and immersive listening experience. This technology utilizes an onboard IMU and proprietary signal processing software to spatialize audio, making it seem as though the sound is coming from in front of you — what other companies call "Spatial Audio," basically. You can choose between "Still" and "Motion" modes.

The QuietComfort Ultra Headphones replace the Noise Cancelling Headphones 700 and offer CustomTune audio calibration for personalized sound. These over-ear headphones boast improved noise cancellation, voice pickup, and crystal-clear call quality. They feature intuitive physical controls and up to 24 hours of battery life. The QuietComfort Ultra Earbuds, on the other hand, replace the QC Earbuds II and deliver world-class noise cancellation, CustomTune sound calibration, and improved call quality. The earbuds' design has been updated for a sleeker look, and they provide up to six hours of battery life.

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Bose

The QuietComfort Headphones, replacing the QuietComfort 45 Headphones, are a bit on the lower end compared to the Ultra Headphones (as you might be able to gather by the lack of an "Ultra" tagline). They offer high-fidelity audio, customizable noise cancellation, and multipoint Bluetooth connectivity. They also provide up to 24 hours of battery life and support wired listening with an included audio cable.

All three products support Snapdragon Sound Technology, ensuring high-quality audio streaming and seamless connectivity with Android devices. They also feature compatibility with Bose SimpleSync technology, allowing people to pair them with Bose soundbars and speakers for a personalized listening experience.

The Bose Music app enhances the experience by offering additional features like adjustable EQ and listening modes, and it provides access to future software updates.

The QuietComfort Ultra Headphones and Earbuds are priced at $429 and $299, respectively, and will be available in early October. The QuietComfort Headphones, on the other hand, will be available on September 21st for $349. All three products can now be pre-ordered on the Bose website.

Source: Bose